We all love casual Fridays at the office, but that doesn’t mean you should get in the habit of being causal. If you are an entrepreneur or a professional businessperson, then you must present yourself professionally whenever you meet another businessperson or customer. Only someone like Mark Zuckerberg can get away with wearing jeans and a T-shirt to social gatherings. For those of us who’re not billionaires, we must work harder to make a good impression.
If you’re a man, then get in the habit of wearing suits and ties. You may prefer to wear polo shirts and khakis, but those are not the clothes of a leader. Those are the clothes of an employee who works for a leader. Business professionals only want to invest their time and money with someone who is presentable and knowledgeable. The brand image is a vital factor in making connections with just about any stakeholder in your business. You must sustain that image with your attire.
As for businesswomen, they have a few more apparel options to choose from. The most popular choice for businesswomen seems to be pantsuits these days. A pantsuit is like the female version of a suit and tie on men. The only difference is that women don’t need to wear any ties around their necks. They can just wear a dress shirt, pants, and a jacket. Sometimes they’ll wear a dress over it if they’re attending a formal event, but either is fine for networking purposes.
Business networking in Atlanta always starts with the wardrobe. However, it doesn’t only matter for local meetups. You must also think about your wardrobe when you photograph yourself for social media too. A lot of younger entrepreneurs have social media accounts where they post up personal videos and photographs of themselves for fun. The problem with that is it can affect your business networking capabilities if other businesspeople find this content. They might think you’re a scammer because of your unprofessional content.
So, it is advised that you remove any content of yourself on the internet, which shows you in a less than flattering light. Try to cast an image of professionalism on the internet by taking high-resolution pictures and videos of yourself wearing business attire. Make sure the lighting is perfect and that you look presentable in front of the camera. If you can pull this off, then networking online will be a piece of cake.