Developing Relationships is the Key to Networking

Do not think about business networking in Atlanta as a numbers game. You may connect with hundreds of businesspeople at corporate events or other gatherings, but that doesn’t mean anything if you don’t establish relationships with any of them.

If you get to know at least one or two people by talking with them personally and learning more about them, then you would have established high-quality business connections. Forming just two connections like this is a better way to network than handing out business cards to hundreds of people and never talking to them.

Deep communication is a way to establish trust between you and the other businessperson. You don’t need to talk too much about your personal life, but you can humanize yourself in the conversation by talking briefly about your family, where you’re from, and so on. If the businessperson can see you as a regular person, then they can relate to you on a personal level. Trust is the main ingredient in gaining their business.

The mistake that most new entrepreneurs and businesspeople make is they always try to sell all the time. Business networking does not mean throwing advertisements, and promotional material in people’s faces 24/7. A true businessperson or consumer doesn’t see that as a sign of professionalism.

The way you win over the trust of someone is by not making it look like you’re desperate to sell. They must want to purchase from you without any pressure put on them. You can pull this off if you develop trust with them and present a professional image in their eyes. That is why developing relationships is crucial because it doesn’t involve anything about sales or referrals. It only involves getting to know each other and sharing contact information.

As time goes on, they may contact you in the future to inquire about your company’s products or services. Since they already have a relationship with you, then it is easier for them to choose your company over one of your competitors. There are no guarantees that your connection will call you, but that is part of the networking game. You must keep establishing relationships with new connections and see what happens.

Therefore, you should always attend a networking event without any expectations. Then you won’t feel compelled to be pushy or salesy with anyone. Instead, you can have a relaxed demeanor as you talk with people. That is how they will trust you more.